Tasting Room Advice from The Wall Street Journal

I have had a few people mention to me piece written by John Brecher and Dottie Gaiter that ran in the WSJ a few weeks ago. It was titled “Tips for Tasting Rooms,” a very thoughtful list of suggestions. I am happy to say that most of them, we heed already: we’re kid-friendly, our wine club pressure is so low we usually forget to mention we have one, we have a simple tasting fee that we refund with purchases. Many of their bits of advice are the exact opposite of the “you shoulds” we daily hear from people in our tasting room.

The most frequent “you should” we get, next to “You should serve food” (and considering how tenny weeny our space is and the fact that there are too many restaurants in Bend already, food ain’t gonna happen), is that as part of the tastings, we should give folks a glass with our logo. John and Dottie say “No glass!” and we totally agree. After we moved our collection of winery commemorative glasses for he fifth time, Scott took them all to Goodwill. Two from this place, one from this other place, different sizes, different quality – just a big pain the rump. We opted to use Riedel crystal glasses in our tasting room. And while yes, they can be etched with our logo, the added expense doesn’t make sense.

The one bit of advice we are guilty of not following was “Ease up on the numbers” – meaning don’t spout off the Wine Spectator/Enthusiast etc scores. While we have yet to submit our wines to any of the “number” publications (and that’s a whole nuther blog in itself), our basic info on the wine includes our awards and our Wine Press Northwest or Northwest Palate reviews. This is information we feel is vital to building our brand – as a relative newcomer to the wine industry, people are skeptical, and having that “third party validation” of our wines absolutely adds to our “legitimacy.” Yes, your palates are not fooling you – our wine is indeed yummy!