Thursday, July 31, 2008

Why we close the Tasting Lounge at 5 pm

We frequently get these questions/comments in the tasting room: Why do you close so early? Why don’t you stay open later so we can have a glass of wine before heading out to dinner? I came by but you were closed...

There are several reasons behind our hours that I will address.

  1. The most basic reason is that traditional tasting room hours, from Paso Robles to Walla Walla, are noon to 5. Tasting rooms are not bars – we are here so folks can sample our wines – especially important for the wines we won’t sell to the distributors. It is an opportunity to try before you buy, plus speak directly with someone who can answer your questions about the wine, the winery, the vineyards, etc.
  2. The tasting room is only one portion of our business – we are a winery and are responsible for the making of the wine, overseeing the vineyards, the marketing , advertising, public relations, online sales, shipping, distribution, special events, compliance and reporting to individual states… and we have no employees, it is me and Scott, with a little help from our friends. It was necessary to set some limits.
  3. Scott and I were both in the restaurant industry for years. We do not want to be a restaurant or a bar. We feel that many others in Bend are already fulfilling this need.
    Staffing is also an issue. Our glass prices are very reasonable from the consumer perspective, but the margins we make are quite low, nothing like restaurant glass prices and a world away from the margins that coffee places enjoy – therefore a critical volume would need to be sold each evening to allow us to break even.
  4. Scott and I have two small children. The family dinner is an important part of our lives, not to mention our bedtime routines with reading books, lullabies, hugs and kisses.
  5. By closing at 5, the tasting room is available for private parties. We have just a $25 per hour room fee and a $150 per hour minimum of wine sales. Bring in your own food, or have it catered. We can accommodate up to 35 people inside – even more if it is warm enough to use our outside space, or up to 20 for a sit down dinner inside, plus seats for an extra 12 outside, again, weather permitting (for dinners, service is extra). Call or email for more info: 541-617-1102 info@VolcanoVineyards.com

Keep in mind that Wednesdays and Fridays we usually are open a bit later – Scott or I are generally there until at least 7 on those nights. Call ahead and arrange a private tasting if you like…if we’re around, we’ll happily accommodate you with enough notice and within reason.

No comments: