Another View From Brooks Street

Three years ago, Scott and I opened the tasting room for our winery, Volcano Vineyards, on Brooks Street in Downtown Bend. Since that time we’ve done what we could to improve and increase awareness of that still-secret little back alley. And to this day, we still get the brow crinkle, even from longtime Bend residents. “Brooks Street? Where is that??” Shortly after we opened, we became active in the Downtown Bend Business Association: Scott is now on the Board and is chair of the beautification committee, which brought the planters and flower baskets to Brooks Street, and I have done work on the marketing committee and assisted the DBBA staff with some municipal issues. We worked on the Brooks Street coalition to get the seasonal banners, and are working with the city and delivery companies to help renew the ‘pedestrian walkway’ feel Brooks Street was originally intended to have, rather than the back alley for Wall Street it has become. But last week we added another little feature that has become all too common to Brooks Street lately: the “For Lease” sign.

Yes, that sounds very dramatic, but for us, it will be a good thing.

We are working on opening a winery facility here in Bend for the production of our Magmita Sangria and our second label, Magna Wines. Because of permitting and licensing issues, we can’t have the tasting room open – the OLCC allows three locations under our winery license: we have our main winery facility in southern Oregon as one, our house is another (from where we ship) and the third is now the tasting room, but that will be transferred to the new winery space. And even securing that has taken longer than we thought it would – we are regulated from the feds down to the city. The hoops are many.

So we, too, are altering our business, not giving up.It is a good time for us to close our storefront retail outlet. Our overall sales are up this year, thanks to our expansion to new markets. Scott and I are the business – and now is the time for us to focus on growing. The kicker for us is that our best customers walk into the tasting room with their Google maps and still say “Wow, you are really hard to find” – it makes more sense to be hard to find in a larger production space than being hard to find paying downtown rent. Closing date? Not sure yet – it will depend on getting a new tenant in the space. I feel totally overwhelmed with work right now, so I hope that happens soon.

Stay tuned. The process of opening the winery will be long but we’ll try to make it as exciting as possible!

originally published at: http://bendnights.com/blog/category/from-the-vine/